Role: Art Director, Creative Motion Designer
Concept, Research, Storyboarding, Motion Typography, 3D Motion Graphics, Art Direction

Towards the end of my university, I wanted to work on something related to the music industry. So I dedicated a project on a vertical lyric music video with more visual art direction and motion typography focus.

The challenge:
Create a dynamic vertical lyric music video with a conceptual and modern approach that works with the song.

The solution:
Using the political message and social commentary nature of the song as the base inspiration, I came up with the idea to create a world of TV’s where content is always online in the form of the song lyrics. After building a few 3D sets, I carefully placed the camera to create the vision I had of an authoritarian world where mass media has influence over everyone.

Self- reflection:
Though my 3D skills were pretty beginner, the art direction I wanted in some of the shots were just as I imagined it. It was a great experience to take on an ambitious project where I had to learn everything.