Empire Design
3D - Motion - Branding - Social Media Content - Trailer Ads
With my time in Empire Design, I collaborated with graphic designers and art directors to incorporate motion design element into each poster, concept through till delivery, for Digital OOH advertisements and online platforms, ensuring it conveyed the right emotion and feeling of the movie to the viewer.
Another primary role was creating social media content and trailer ads for social media platforms and online websites. Occasionally conceptualising physical creative station takeover ideas and events for large scale campaigns in the film and entertainment industry to give people an in-person experience.
Studio: Empire Design
Role: Motion Designer
Artwork: In-house Graphic Design Team
Motion posters I worked on (Artwork by In-house Artwork Designers)
Creative Process:
Using After Effects, Photoshop, Premiere Pro and Cinema4D for motion graphics animation, video editing and VFX work. Working with art directors and other design teams as an in-house motion designer to bring artwork to life through storytelling and interaction, to be used across various platforms for advertisement and marketing. Often working with trailers for short format trailer ads with onscreen animated graphics. Occasionally contributing to conceptual ideas for campaigns in beginning stages.
Deliverables:
Animated posters for Digital OOH
Social Media content for IG
Ad content in various file and size formats
GIF’s and Banners for Twitter and Facebook
Contributing to initial conceptual ideas
Keeping a design system for easier workflow within the team to make it easier to share projects
Social media posts - American Gods
Spiderman into the Spider-verse - The Curve Picadilly (Digital - OOH)
Prime Video - Premier League (Digital OOH)
Social Media and Digital OOH - Minions, Gunpowder Milkshake, French Dispatch
Facebook and Youtube advertisement content - Ride with Normal Reedus, Minions