CMI Book Awards is an award that celebrates the best management and leadership literature.

The challenge:
A competition for motion design students to create a short animated motion video for a selection of books up for nominations. Content to be used for advertisement and to be a part of promotional marketing.

The solution:
We each had to choose a book and produce storyboards, write scripts, illustrate and animate from start to finish. With a more business focused audience I approached the style with minimal style illustration filled narrative and clear visuals so it wasn’t lost in translation. My video was selected for this book’s advert and went through to the final top 5 alongside other book animation ad.